Today’s world is dependent on Data Base and no one can deny this fact, Data is so big and data explosion is underway involved data storage, data process and FMCGs rely on data, so data accuracy is the biggest risk they are facing. If consumers data inaccurate it may cause demand/ supply chain. It could be either out of stock or over supplied. Even geographically scattered nature of rural markets are big challenges and threats to the FMCGs. If Risk Management process is efficient risks level will be very low and Vis a Vis.
